Search Engine Marketing

Best Search Engine Marketing Agency in Mumbai

“eDigital SEO” is the Best Search Engine Marketing Agency in Mumbai, led by Mr Hrushikesh D. Pathare, an experienced Google Ads Certified Professional. We use effective Lead Generation techniques to convert more impressions and clicks from your ads. “eDigital SEO” specialises in handling all aspects of client’s PPC campaigns, including keyword research, bid management, Ad design, and Ad testing.

Our ultimate aim is to improve our clients’ ROI and profitability. We assure you that our Customized SEM strategies will boost your company’s sales to a new level. According to recent studies, the increasing popularity of PPC Marketing has resulted in an increase in keyword costs in some markets over the last few years. As a result, having an accessible and professional pay per click agency to handle your PPC account is important.

What is Search Engine Marketing?

Let’s now understand what is Search Engine Marketing (SEM)? Search Engine Marketing is a method of reaching your target audience using paid tools. In short, we can call it a paid online advertisement. Search Engine Marketing is also known as Pay Per Click (PPC) Marketing. PPC marketing can be done on search engine like Google, Bing as well as on Facebook and other Social Media platforms. 

“eDigital SEO” strategic PPC Ad campaigns will help you grow your company presence online by promoting your services to the right audience at the right time. You can relax and concentrate on your core business activities rather than improving the campaigns’ results. Outsourcing your SEM management to ‘eDigital SEO” can help your campaign to improve CTRs, reduce CPCs, increase conversion rates, and establish new business.

Benefits of Professional PPC Marketing Services

  • Get quality leads through optimized Ad Campaigns
  • Get more exposure for your brand.
  • You get charged only when anyone clicks on your ad.
  • Customize and keep control of your daily/monthly advertising budget.
  • You can choose your target audience and location.
  • You get appeared on top SERP without spending separately on SEO services.
  • Get fast results as compared to search engine optimization.
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Difference Between SEO & SEM Services?

The basic difference between SEM & SEO techniques is that Search Engine Optimization (SEO) focuses on optimising a website for organic search results. Whereas Search Engine Marketing (SEM), on the other hand, aims to increase traffic and awareness through paid ads. Though SEM and SEO are two very different techniques, they should be considered two sides of the same coin. Although both the methods have similar objectives of increasing website visibility, leads, and conversions, their strategies are different.

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  • The search results that appear due to SEM on the SERP is different from the SEO method. Paid advertisements that appear as a result of SEM strategies are often marked as an advertisement by the presence of an icon “Ad” next to the placement, while search results that appear as a result of organic SEO do not have the word “Ad” next to them.
  • When comparing SEM and SEO, you’ll find differences in how search results appear on SERP. In SEM search results, ad extensions, which can include additional links, phone numbers, and callouts, can appear. Whereas, when a website is optimised by an SEO expert, the organic search results that occur with featured snippets are anticipated.
  • You are charged each time a user clicks on your PPC Ads. When a user clicks on an organic search result, on the other hand, you are never charged. SEM results are paid placements, Hence you’ll need a budget to keep running SEM ads running.
  • The results of SEM are shown to a specific target audience. This is not the case with SEO results. Although effective SEO and SEM strategies are motivated by a strategy to engage with a specific audience, SEM is the only way to narrow down the target audience.
  • SEM has an immediate impact, while SEO is a slow process. Your advertisements appear in the search results as soon as you begin a campaign. On the other hand, SEO can take months for a brand to start ranking on search engines after introducing an SEO strategy.
  • Testing your Ads performance is quite faster in SEM than in the SEO process. To test your latest approaches, you can easily revise your ad copy, reach new markets, improve landing page performance and overall quality score. This is not possible with the SEO process on an immediate basis because it would take much too long to make improvements and monitor discrepancies in performance.

Benefits of doing SEO and SEM Parallelly

Your improved search ranking position is one of the most significant advantages of combining SEO and PPC strategies. Most advertisers understand that ranking at the top of the search engine results page is critical for keeping brands at the top of consumers’ minds as they conduct searches. However, a fast search for almost every product or service will reveal that the top three search results displayed are almost always PPC Ads. As a result, combining your SEO and PPC tactics ensures that both your paid results and SEO activities are working hand in hand to boost your brand to the top of search results.

SEO rankings are extremely unpredictable; a single adjustment to the algorithm can wipe out all of your hard work in getting to the top of search results. Paid search results, on the other hand, are assured as long as you have the spending capacity. When PPC and SEO strategies are properly matched, brands will benefit from all of the great free traffic that SEO provides while still getting the benefits of paid search for keywords that aren’t getting much attention, resulting in more efficient use of all search budgets.

When you combine your paid search results and SEO tactics, you get the best outputs from both in terms of determining what messages users see. In SEM you will write an engaging Ad copy to drive conversions. While in SEO your content can be present in the navigational aspects of the customer journey. Your company can use paid search for a boost during special promotions. While SEO content will remain steady on the top search results for users looking for your product and services on the internet.

To conclude, the combination of SEO and SEM services is more than just getting clicks. It’s all about approaching your customers where they are in their buying process and providing them with relevant and useful information when they need to establish assistance with your company.

Would you like to learn more about how “eDigital SEO” Expert SEM services can help you more efficiently with increase results, and gain useful insights to improve your search engine marketing campaigns? Call us Today!

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